“Pernod Ricard just took over the brand and the positioning of the brand has always been to be ahead of the trend,” said Pernod Ricard Malaysia marketing director Deric Tan.
He said the whole idea behind the masquerade theme was about living in a trendy world which was ahead of time but not too far-fetched that one could not touch the brand.
Themed In an Absolut World, Every Night is a Masquerade, models were dressed in fancy costumes to complement the shiny red sequined limited edition skin that wrapped the vodka bottles.
Various rooms with different settings were set up for guests to play games and mingle around while the upstairs foyer provided a stage for the live band providing the entertainment." The Star
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